I have made investing in my education and networking with industry leaders a priority. Over the course of my life with Welcome Home RGV, I have attended conferences, seminars, and conventions on topics ranging from social media strategies to the recreational vehicle industry, as a whole.
Much of the work we have done at Welcome Home RGV has been organic, stemming from seeing the demand for more and more of what we do and pushing ourselves to think outside the proverbial box and to improve each and every day.
I just returned from a conference in Austin for niche publishers. What I found was that there is a need for a publications on just about everything you can think of. From industry news to hobbyists, the potential to self-publish is out there. What was interesting to me was that, at first, I felt so out of place. With so many ‘real’ publishers at this conference, I felt silly calling myself a publisher. As I interacted with others and got to know some of the conference attendees, I found that I am not alone – so many folks came into the publishing world quite by accident. Going through the sessions on topics like content marketing, marketing automation, consultative selling, and media strategies made me realize how much we actually do; we just don’t call what we do by those ‘official names.’
I think what makes us successful at Welcome Home RGV is that we do what we love, do right, not only by our audience but also by our customer, and we package our passion into a variety of products, which creates an amazing company culture.
As I left the conference, I walked away with a long list of to-do’s and a whole lot of fresh ideas. It will be exciting to see what the next year brings, and we can’t wait to take you along for the ride.
We’re just connecting the dots,