Keep McAllen Beautiful (KMB) was founded in January 1976. It originally was meant to function as a Beautification Advisory Board as established by the McAllen City Commission at that time. Its goals were to increase public awareness through litter prevention projects such as the “Auntie Litter” campaign. A volunteer would show up at public events and programs as Auntie Litter promoting litter prevention and encouraging all to keep McAllen clean and beautiful. Hence the McAllen Beautification Committee and Keep McAllen Beautiful co-existed with each other for the next 15 years. In the fall of 1976, KMB became an affiliate of Keep America Beautiful, a national public education organization dedicated to improving waste handling practices throughout America. In 1983, KMB became an affiliate of Keep Texas Beautiful, a nonprofit public service organization working with support from the state’s governor to provide a cleaner and more beautiful state. In the spring of 1991, KMB officially became a 501(c) (3) non-profit corporation. Consequently, it was decided that KMB and the McAllen Beautification Committee would merge to become one educational, nonprofit organization.