Olé! Entertainment LLC is a company devoted to promoting the art of Bloodless Bullfighting in the United States. Gerardo Martinez Garza founded the company in 2017. He comes from a family with deep roots in the bullfighting world. In the early 1960’s, his father Gerardo Martinez Ancira started “Ganaderia El Colmenar”, in Mexico, and quickly took a prominent place in the industry. Martinez Sr. oversaw his younger brother Manolo, who during that time was his shadow. It was then when Manolo had his first contact into the bullfighting world. The Ganaderia and Manolo began taking off steadily and Manolo Martinez became the most important Matador in the last half of the century. He is the most influential in Mexican history for his contributions to modern bullfighting.